Are you passionate about driving social change and ready to participate in policy advocacy? With the right approach, your passion can make a real impact. Advocacy plays a crucial role in driving change by influencing public opinion, policies, and decision-makers themselves. In this blog we are going to explore the five essential functions of advocacy—Inform, Leverage, Voice, Organize, and Assess—to help you successfully navigate the world of policy advocacy and drive social change!

Inform: Educate and Engage

The first function of advocacy is to inform, which involves making community members and decision-makers aware of key public policy issues. Your role as an advocate is to provide research-based facts and updates on relevant legislative processes. To achieve this, consider:

  • Developing a web-based database of information on the issue you’re advocating for.
  • Creating an informative packet or brochure to distribute among community members and stakeholders.
  • Hosting informational events or workshops to educate others about the topic.

Remember, a well-informed community is more likely to engage in the advocacy process and help you bring about meaningful change.



Leverage: Harness the Power of Networks and Coalitions

Leveraging involves using the resources and influence of key decision-makers, external networks, and coalitions to change the current structure of power and public policies. As an advocate, it’s crucial to connect with others who share your passion for social change. To leverage your impact, consider:

  • Meeting with legislators and related actors to discuss the issue and propose policy changes.
  • Joining an existing network or coalition to form a larger, more powerful group.
  • Participating in coalition meetings and events to collaborate with others and develop a unified voice.

By leveraging the power of networks and coalitions, you can amplify your message and make it more likely to be heard by those in positions of authority.

Voice: Speak Up and Make Yourself Heard

Having a voice in policy advocacy means expressing your values and preferences through formal and informal channels. As an individual advocate, you can make a difference by:

  • Voting in elections to support candidates who share your views on the issue.
  • Writing letters or emails to legislators to express your concerns and propose solutions.
  • Creating flyers, posters, or social media posts to raise awareness about the issue.
  • Participating in demonstrations, protests, or other public events to show your support for change.

Your voice matters, and using it effectively can inspire others to join the cause.



Organize: Mobilize and Empower Others

Organizing is all about engaging others in collective action to express shared values and preferences. Group-level actions can be an incredibly powerful way to drive social change. Some ways to organize and mobilize your community include:

  • Organizing a rally, march, or other public event to demonstrate support for the issue.
  • Hosting town hall meetings to facilitate open discussions and generate ideas for change.
  • Planning a canvassing event to connect with others in the community and share information about the issue.

When people come together and take action, they can create a groundswell of support that’s hard for decision-makers to ignore.

Assess: Monitor and Evaluate Your Efforts

Lastly, it’s essential to assess the needs of your community and the effectiveness of your advocacy actions. Regular monitoring and evaluation will help you stay focused on your goals and refine your strategy as needed. To assess your advocacy efforts, consider:

  • Developing and utilizing evaluations to inform future activities and measure success.
  • Conducting community needs assessments to understand the most pressing issues and adapt your advocacy accordingly.
  • Gathering feedback from participants and stakeholders to identify areas for improvement.



Successful policy advocacy requires a multifaceted approach, incorporating the five essential functions of Inform, Leverage, Voice, Organize, and Assess. By focusing on these key areas, you can better engage with community members, collaborate with networks and coalitions, raise awareness about crucial issues, and drive meaningful social change. Remember, your passion and dedication, combined with strategic planning and action, can create a lasting impact on the lives of countless individuals. Embrace the power of advocacy and make a difference today!

About The Author:

Sarah Mack is the Executive Director of the Lesniak Institute for American Leadership.