In the age of technology and social media, slacktivism has become more prevalent in the United States. Although social media has been used to spread information and awareness on primary issues, it has also been a source for slacktivism to sprout. As PsychologyToday states, “Despite good intentions many may have when engaging in activism online, this drive for change is steadily turning into ‘slacktivism’…” It is important now more than ever to distinguish between true activism and slacktivism. Crucial issues in the US depend on the advocacy of the upcoming generations to make the changes we all want to see!

What is Slacktivism?

First, let’s get into what slacktivism is. Although the word sounds like a pseudoword, it is an actual term that can be found in both the Merriam-Webster and Oxford English dictionaries. 

According to the Merriam-Webster dictionary.

Slacktivism [noun]: the practice of conspicuously showing support for a cause (as by posting on social media or hanging a flag or sign) without taking any real steps to effect change.

In simpler terms, slacktivism is when someone attempts to advocate for a cause in a way that isn’t effective and doesn’t encourage change. 

Have you ever reposted a social media post discussing the dangers of global warming to increase awareness? Maybe you’ve signed a petition demanding an expansion of Medicare coverage? While your heart is in the right place, and this may seem like an effective approach, it isn’t actually a form of activism! 

Examples of Slacktivism

  1. Using a Viral Hashtag

Many movements have utilized social media to spread awareness. In doing so, a form of slacktivism that arose was the creation of viral hashtags. 

During the Black Lives Matter movement in 2020 that gained global attention due to the death of George Floyd, the viral hashtags #BLM, #BlackLivesMatter, and #BlackoutTuesday, first introduced in 2013, once again rose to popularity. These hashtags were often included in the caption of a post that consisted solely of a black image. There were thousands of users, mainly on the social media app Instagram, who posted this in support of the Black Lives Matter movement. 

However, how did these hashtags impact the movement? It was heartwarming to see the amount of support for such an important cause, but if you go on Instagram now and view everyone’s page, where is the post? Most likely long archived or deleted. In the moment, it incited unity, but in the long run, it didn’t affect the impact of the movement nor encourage change.

Here’s what to do instead: Volunteer at an organization that is fighting for change, such as the NAACP Elizabeth Branch or the Urban League of Union County.

  1. Signing Petitions

Although signing a petition may seem like the right thing to do, it actually requires minimal effort and commitment. Think about it – you signed a petition about a cause you were passionate about … then what? Not many people follow up with the petition and see if a change was made. Similar to hashtags, petitions are a good representation of the amount of support a cause has, but they don’t directly contribute to anything. 

Change.org is a popular website that showcases thousands of petitions users have created. The funny thing about this is that the user doesn’t have to be part of an organization, an activist, someone in a high position, etc. They can be anyone creating a petition about anything they’d like. 

Due to the uncertainty of the creator of the petition, it is hard to determine if the signatures will be brought to the attention of elected officials. This means the signatures may be just that – signatures and nothing else. 

Here’s what to do instead: Have a conversation! To ensure effectiveness, discuss the importance of certain movements and protests to family or close friends and encourage them to call their local legislators. You can also take initiative and have a conversation with your local legislator, sharing your personal experiences and journey. It is also impactful to find a nonprofit/grassroots organization that resonates with you so you can contribute to their mission and volunteer! 

  1. Joining Online Groups

Joining a group that is passionate about combating climate change is inspiring when you are surrounded by like-minded individuals motivated to bring awareness. However, there is no guarantee that your membership will produce any change – here’s why. 

How many times have you been added to or joined a group chat and completely ghosted it? If not ghosting, have you actively been involved in the conversation? 

There are many online groups that discuss upcoming events, rallies, protests, or volunteering opportunities that revolve around their passion. However, it is up to you to take part in these events. If all you do is join the online group, that is a form of slacktivism.

Here’s what to do instead: Attend a rally/protest that is being hosted by a local organization. Assist them in knocking on doors, making flyers, or preparing for their upcoming events. You can also actively engage and participate in their organization by asking them questions and encouraging discussion, whether that be in-person or via a group chat!

Call to Action

There are many examples of slacktivism, but even more examples of activism in our current world.

Don’t be discouraged – your passion and willingness to create change are admirable. All you need to do is make your efforts count. 

  • Exercise your right to vote.
  • Attend rallies/protests.
  • Donate to local and non-profit organizations.
  • Volunteer at soup kitchens and beach clean-ups. 
  • Intern or volunteer at grassroots/nonprofits to assist them with event planning.
  • Contact your local legislators about issues impacting you and your community!

This is true activism that inspires and incites change. This is how we make our world a better place, don’t be a slacktivist!

About the authorSusan Berube is a Service Specialist Intern at the Lesniak Institute for American Leadership. She is an aspiring higher education professional and student at Kean University, currently studying English and Journalism.