Logos & Colors
This is The Lesniak Institute primary logo. To establish brand consistency, it should be used whenever possible to represent the institute as a whole.
This is an alternate logo. It should be used whenever using the primary logo is not possible due to spacing restrictions, etc.
The primary colors of The Lesniak Institute are deep blue, bright blue and Americana red. The bright blue and red were inspired by the past color palette. The deep blue was chosen to add some excitement to this new color palette and the institute as a whole.
Utilizing the following photography is essential in consistently presenting the Lesniak Institute brand. All photo choices should aim to make an emotional connection with the viewer, while still feeling genuine and authentic.
These quotes are intended to serve as a resource for communication and creative professionals charged with articulating and representing the institute.
"The Lesniak Institute aims to advocate for criminal justice, social justice, environmental protection, and animal welfare and to empower New Jersey residents to turn their passion into action."
- Sen. Raymond J. Lesniak, Founder & President
"We want real change to happen. We want to make sure that at the end of the day, we are spreading awareness about each of our causes, but that we are also providing people with the tools to advocate on behalf of them."
- Paige Alonso, Director of Public Relations & Social Media
"We have created an easy to understand guide that will walk advocates through pending legislation and provide actionable steps of advocacy in order to embolden them to help shape laws that accurately reflect their needs and dreams of a better future."
- Sarah Mack, Director